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Who is behind alaTest?

alaTest is an award-winning web service developed by International Consumer Services Sweden AB, headquartered in Stockholm, Sweden.
ICSS AB is an independent company, owned by the two founders Arie Struik and Peter Björk, and private investors.

Here at alaTest we’re busy putting together one of the biggest collections of product quality information available anywhere, carefully analyzed and structured which makes it easy for you to search, find and explore – and decide! Our international team of highly motivated and passionate co-workers from all over Europe, the US and China keep polishing our services by adding new information and features every day.

Our main goal is to provide you with the best possible information on your favourite products. We are continously expanding our services – collecting professional reviews, videos, user reviews, user comments, prices, product specifications and everything else makes your consumer life easier. Everything we offer is driven solely by your customer need.

Here at alaTest, we’re all about making services that people really like to use. We love developing continuously and want to be known as those who create a great service and treat our partners and users with respect.

Management

	Arie Struik Founder & CEO Arie “discovered” the need for a review aggregator in 1998, when looking for the best value (he is Dutch…) camcorder for the birth of his first son. Having built international organizations for Nike, Spray ISP Carambole and Lidl, the project of alaTest finally started – of course in his basement – in 2004. Arie has a BA graduate from Nyenrode University in the Netherlands followed with a Masters from ESCP Europe Paris, Oxford, Berlin. You can speak to him in 5 languages about alaTest. Or even better, about his 4 kids.
	Peter Björk Co-founder & COO Swedish. Peter has a background in Management Consulting and digital media with Accenture and Razorfish, where he held the position of Client Partner. Peter then co-founded Creuna AB, a Scandinavian digital media agency. Here at alaTest Peter is the expert in the technical sector and the human interface between our technology and our partners. Away from work, he spends time with his top four priorities: his wife, two daughters and very car-fond little son.
	Jörg Rheinboldt Chairman of the Board German. Jörg is a founding partner of M10 GmbH, Berlin, a privately owned investment firm that focuses on early stage investments in ground breaking internet, telecom and media businesses. Jörg is a serial entrepreneur and active investor. While studying business administration in Cologne he co-founded denkwerk GmbH and later alando.de AG which was bought by eBay Inc. After being managing director of eBay in Germany for five years he co-founded M10 GmbH and BetterPlace.org.